The female is presented in the first shot to be walking up the stairs elegantly, calm and well mannered, we see this in the wide shot allowing us to tell that she is in an expensive looking posh shot. They have made this realistic by using high key lighting and making the shop really bright as it would normally be. Even though the camera does not include her in the main shots, we still see her looking at the expensive clothes in the background of the following shots, to show that she is important. The next shot we see the camera track into her sparkling diamond ring which is placed on her ring finger. This shot allows us to see that this character is rich, wealthy, married and dangerous as we also see her red nail varnish, before we have even met the character. The camera takes a several of close ups to show awareness that she is wearing a lot of makeup and very pretty and wearing a disguise.
The music also plays a more upbeat party song when the girl is presented to show her youth, gender of her being girliy. The camera does a full body close up which tracks up when we see that she has tried on the dress indicating her glamorous jazzy shoes, which will be used later on in the clip, an example of checkofs gun has been in place. The music carries on being uplifting and hectic to show her panic when she is looking for the lost ring. She flings herself everywhere, making a mess as she goes along. The camera also follows her maintaining the wide shot, to show surrounding of how small the ring is in comparison and that she will not find it. The young shop assistant follows the camera into the shot of just her, trying to help. We now see the women as vulnerably and in need of his offer.
When the women looks at the camera directly, addressing the audience, we become confused, as she is not worried about the ring but somewhat looks happy. This is called dramatic irony as we know something that the characters don’t. It is not until the final shot right at the end that we find out the real truth about the women. It shoes her natural identity as she was wearing a blonde wig to look like a stereotypical blonde; in fact she is a smart and intelligent brunette. We have been deceived as the audience how women are taken for fools, when they are actually more powerful and mischievous as she has even then fooled the assistant in the end.
The second character of the binary opposite to the women is the male shop assistant. Right in the first shot, the camera uses a shallow focus mid shot of him looking fed up and annoyed. This allows us to assume that he had been working all day and does not like his job; he seems to be fed up and annoyed. He is no help to the older client which we first see, who is an old lady. He knows that she does not have enough money and straight away loses interest. He does not coversate with her, or try to reply to whatever it is she is saying. This gives us the impression that he is very vain, rude and snobby, as he gets rid of her when he sees another, younger, richer looking women. A smile spreads across his face as he goes over to greet her in a feminist way. The camera allows him to have mid shots of the two of them having a conversation; however he is not as important to have his own shot, while the camera allows the women to be in various single shots. Which shows that the women have more power over the man? She tends to be asking the questions where as he is blind with his eyes and follows this because he knows she has what he wants. When the women is trying on the dress he also tries to pay her with many compliments, and telling her how good she looks to pry her in to buying his clothes. Just as they go to pay the music starts up again to being all hectic and high, a variety of instruments are being used to create this effect. A close up of her hand showing that the ring is missing, this is where the panicking music starts in and the women goes round trying to find it, as the camera follows her journey, he follows as always. He does not seem to be socked by this or worried as he tries to place everything she took out of place back in order, running after her mess. It is only till the music stops to a pause, when he finally is the first person to speak and suggest something, which benefits him. When the women mentions the five thousands cash she will give for the missing ring, he suddenly becomes interest in finding it because the value of money is introduced, which again shows his selfishness.
Jazzy blues music begins to play as we are introduced to a new, male character. In its self we have another representation of gender being shown by the client and the shop assistant. The client enters the room, standing, straight well presented in a suit and looking attractive at a low angle to the worker who is on the ground looking for the ring. This shows how weak the assistant is and is again obeying the power of another client.
The camera tracks to the clients hand to show that he had the being and planted it on the floor which straight away creates a link with the previous female client. The assistant may not see this, which creates more irony as he is in the unknown. We see the client positioned at a high angle to the worker and the camera follows the client around, showing the taunting of the shop worker. He is greedy so he does not want to give the client any details and uses his authority to dismiss this. The client is a con artist as this shows when he gives the worker his card to call him and then leaves because he is in authority. The camera presents him with an extreme close up of his face as he begins to count down the seconds it takes for the worker to give in because he knows that he will. The side transition changes to the male client meeting the female in a nearby café.
In this final scene we see that the women is on the phone before the man enters the café, which is a casual scene for friends to meet up and have a chat in. the lighting is brightly lit, to make it more realistic and show that it is set during the day time. We see that they are actually partners in crime and have fooled the shop assistant together completely by playing up to their stereotypes. However the girl has the most power over all the males in the clip, showing how women’s looks can deceive anyone and they use this to their advantages to get what they want.
